Underwriting of
campaign
materials
Printing and
production costs
for campaign
material won’t
materialize out
of thin air.
This is where
you can truly
make a
difference in
helping the
campaign – be
the benefactor
that underwrites the
campaign
brochures,
posters, direct
mail pieces,
and other tools! This
also means a
nice placement
for your company
on the material
you help
underwrite.
In-kind
contributions
Is that media
buy on channel 4
one of the many
air-time-buys
you made? Is
that your
company’s
signage at the
local grocery
store? If so,
would it be
possible to
borrow these
assets
temporarily for
this campaign?
If your company
has other
in-kind
donations that
can be made,
this is where
you become a
valuable partner
in the campaign.
We welcome and
consider all
assets you may
have. Sometimes,
what you may
think as
back-of-the-eye-lids
stuff can be
precious gold
for this
campaign!
Inclusion in
existing company
communications
If you’re a cell
phone service
provider, a
utility company,
a bank, or any
other business,
there are
existing methods
by which you
reach your
customer base or
your key
audience. Help
spread the Ready
OC message by
including the
campaign logo,
slogan, or even
detailed
instructions on
emergency
preparedness
into a bill, a
marketing piece
or a television
spot.